The Plant Based Athlete | Rip Esselstyn |

Hello My PlantStrong Pals,

Today, I want to introduce you to two friends I’ve known for a combined total of almost 20 years!

Matt Frazier is founder of The No-Meat Athlete and is one of the global authorities on plant-based nutrition for endurance athletes.

Robert Cheeke has been referred to as “The Godfather of the Vegan Bodybuilding Movement.”  And he’s always out there flexing those biceps and winning body-building competitions around the globe.

Their new book, The Plant-Based Athlete: A Game Changing Approach to Peak Performance will, no doubt, be the definitive guide for any athlete—or weekend warrior— looking to optimize and enhance their athletic performance.

And yes, we have THE PROTEIN talk. Let’s get after it!


Rip Esselstyn


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